Project description

This spot was dictated by the clothing. The fashions were described as clothes worn at a music festival. So we pulled off a mini-Coachella set. This spot mixes 16mm film with HD footage. Some of the shots with shot with speed ramping in mind. At the color transfer session I wanted the 16mm film to look different from the regular HD footage so we saturated the colors and added a green tint with rich blacks to the film footage. I photographed the talent on set and created the instagram like animation at the end of the spot.

Project Details

• Client: Ross Stores, Inc.
• Duration: :30 Seconds
• Broadcast: National Cable